On eBay Now...Texas Mexico Business Directory Yearbook Lower Rio Grande Valley Photos 1951 For Sale
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Texas Mexico Business Directory Yearbook Lower Rio Grande Valley Photos 1951:
$600.00
Texas Mexico Business Directory Yearbook Lower Rio Grande Valley Photos 1951 Texas Mexico Business Directory Yearbook Lower Rio Grande Valley Photos 1951 Click images to enlarge
Description[Texas][Business][Women]
Eppright, Mabel Collier and Hooper, Gladys Collier (editors). Yearbook of the Lower Rio Grande Valley and Northern Mexico. Volume XII. Donna, Texas: Mabel Collier Eppright and Gladys Collier Hooper, 1950. 12” x 9”. Stitched illustrated card wrappers. pp. 186. Good: wrappers heavily worn and scuffed, three quarters of spine perished, first and last few leaves foxed and nibbled.
This is a densely packed resource on the commercial history of the Rio Grande Valley created by two women. The first third of the book is devoted to various articles such as tourist attractions, agriculture, stock raising and a history of the Valley. The title is a bit misleading as only around 10 pages are devoted to Mexico but the rest of the book contains 23 sections covering Rio Grande City, Mission, McAllen, Edinburg, Linn, Pharr, San Juan, Alamo, Donna, Weslaco, Elsa, Monte Alto, Meredes, Harlingen, La Feria, Raymondville, San Benito, Los Fresnos, Port Isabel, Brownsville, Reynosa, Monterrey and Saltillo. It\'s not a directory so much as a promotional article for each locale, surrounded by display advertisements of local businesses. These include hundreds of wonderful images of store fronts and internal views of business as well as a number of short profiles of local leaders.
While various editions of the yearbook are held by several institutions, searching those institutions\' respective holdings turns up one copy of this edition.
A phenomenal, wonderfully illustrated mid-century marketing marvel compiled and published by two female Texans.
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